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Case studies

WASD Keyboards: booming business by placing customers on the assembly line

One company that succeeds at boosting its reputation through community hearsay, is WASD Keyboards. Their transparent and accommodating customer approach seems to be unrivaled in the market of custom mechanical computer keyboards. Let’s have a closer look.

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Thoughts and observations

Banks are out of touch with their clients, so now these cowboys step in

While large corporate banks struggle to respond to changing customer expectations, bold new players enter the market, preying on the first opportunity to disrupt the financial world. Technology and intensive collaboration with customers seem to be at the heart of their relentless strategy.

Categories
Thoughts and observations

What leadership should look like in any kind of community

I am not a religious man. Never have been, never will be. But, when I stepped through the doors of the Central Christian Church in Beloit, Wisconsin, to join my in-laws for a pre-Christmas service, I got inspired nonetheless.