Alright, I will let you in on my morning routine. At dawn, I run down to the beach to pick up shells and throw out my fishing rod to catch sharks. Then I go for a swim to grab sea creatures from the bottom of the ocean until I find a scallop. On my way to the store, to empty my pockets for Bells, I dig up fossils to have them curated by an owl.
Newspaper The Guardian calls it the ‘Sapiens’ of 2020. After reading the book ‘Humankind’ myself, I have to admit that these titles blend well. Among many topics, the new book holds a chapter on public participation and collaboration. Obviously, that urges me to let you in on what the author has to say.
When running a community of your customers, you are completely at the mercy of customer engagement. No activity means no community. So, getting people to engage on this platform you host, is one of your first priorities. Once you have created a lively environment and large numbers of individuals start to mingle, your next challenge emerges: avoiding utter chaos.
One company that succeeds at boosting its reputation through community hearsay, is WASD Keyboards. Their transparent and accommodating customer approach seems to be unrivaled in the market of custom mechanical computer keyboards. Let’s have a closer look.
While large corporate banks struggle to respond to changing customer expectations, bold new players enter the market, preying on the first opportunity to disrupt the financial world. Technology and intensive collaboration with customers seem to be at the heart of their relentless strategy.
I am not a religious man. Never have been, never will be. But, when I stepped through the doors of the Central Christian Church in Beloit, Wisconsin, to join my in-laws for a pre-Christmas service, I got inspired nonetheless.